Business & Administration (BBA)

The BBA gives you a window into all functions of a business and allows you either to find your strong suit to pursue at the graduate level or gives you a holistic view that can be applied in any business or industry.


The four-year BBA programme is designed to meet the needs of those seeking a career in management or furthering their education in business administration. It is appropriate for those with an excellent academic record and a high potential for success because it is a programme with challenging curricula and content.

The BBA degree ensures graduates’ employability at the entry level of the management profession by assisting them in their professional and personal development. The programme provides a diverse range of general education and general management skills such as communication, decision-making, leadership, teamwork, and quantitative methods. It also aims to make graduates more aware of their social and environmental responsibilities.

Career Opportunities

The good news is that no matter what kind of business-related role you’re seeking after graduation, the outlook is bright in terms of availability and growth. Coupled with experience, a bachelor’s in business administration can be leveraged to attain a managerial role. But it’s also a ticket to a number of entry-level positions if you are just launching your business career. A BBA degree can prepare you for work in sectors beyond traditional areas like banking and finance, for instance:

  • Project management.
  • Marketing.
  • Finance.
  • Human resources.
  • Information systems.
  • Sales.
  • Customer relations.
  • Member services.
  • Real estate.
  • Entrepreneurship.
  • Research and development.
  • Nonprofit management.

Program Learning Outcomes

BBA graduates are required to interact effectively and professionally, as well as to make written and oral statements for varied audiences around the world. Demonstrate the ability to discover and evaluate important information for decision making, as well as employ critical thinking abilities to assess information and solve problems in uncertain contexts. Understand the value of teamwork and group dynamics in accomplishing corporate goals, as well as shown capacity to operate effectively in teams. Understand multiple leadership styles and demonstrate capacity to apply these styles based on the scenario. Demonstrate effective practice of overall functional business knowledge and the ability to identify and interpret fundamental business concepts, principles, and abilities. Identify key corporate values, comprehend ethical and social diversity challenges, and demonstrate the capacity to suggest viable solutions to these issues.

Understand computer-based information systems and be able to apply and interpret functional business knowledge using computing tools and infrastructures.


Semester 1
Sr # Course Code Course Name Credit Hours
1 BBA-401 Introduction to information Technology 3(3–0)
2 BBA-402 Introduction to Psychology 3(3–0)
3 BBA -403 Freshman English 3(3–0)
4 BBA-404 Pakistan Studies & Islamic Studies(Each Course has 2 Credit hours ) 4(4-0)
5 BBA-405 Fundamentals of Accounting 3(3–0)
Total 16
Semester 2
Sr # Course Code Course Name Credit Hours
1 BBA-406 Business Mathematics 3(3–0)
2 BBA-407 Financial Accounting 3(3–0)
3 BBA-408 Logic 3(3–0)
4 BBA-409 Micro Economics 3(3–0)
5 BBA-410 Technical Writing & Professional Speech Communication 3(3–0)
Total 15
Semester 3
Sr # Course Code Course Name Credit Hours
1 BBA-411  Oral Communication-I 3(3–0)
2 BBA-412  Statistics 3(3–0)
3 BBA-413  Introduction to Sociology 3(3–0)
4 BBA-414  Cost Accounting 3(3–0)
5 BBA-415  Macro Economics 3(3–0)
Total 15
Semester 4
Sr # Course Code Course Name Credit Hours
1 BBA-403 Business Communication 3(3–0)
2 BBA-417  Statistical Inferences 3(3–0)
3 BBA-418  Fundamentals of Marketing 3(3–0)
4 BBA-419  Business Finance 3(3–0)
5 BBA-420  Principles of Management 3(3–0)
Total 15
Semester 5
Sr # Course Code Course Name Credit Hours
1 BBA-421  Financial Management 3(3–0)
2 BBA-422  Marketing Management 3(3–0)
3 BBA-423  Business Research Methods 3(3–0)
4 BBA-424  Calculus 3(3–0)
5 BBA-425  Pakistan Economy 3(3–0)
6 SOC-307 Introduction to Sociology 3(3-0)
Total 18
Semester 6
Sr # Course Code Course Name Credit Hours
1 BBA-426  Money and Banking 3(3–0)
2 BBA-427  Consumer Behavior 3(3–0)
3 BBA-428  Human Resource Management 3(3–0)
4 BBA-429  Business Ethics 3(3–0)
5 BBA-430  Business Law 3(3–0)
6 BBA-435 Total Quality Management 3(3-0)
Total 18
Semester 7
Sr # Course Code Course Name Credit Hours
1 BBA-431  Organizational Behavior 3(3–0)
2 BBA-432  Operations/Production Management 3(3–0)
3 BBA-433  Global/International Business 3(3–0)
4 EBG-601 English for Employment 3(3–0)
5 Elective-I 3(3–0)
6 Elective-II 3(3–0)
7 Elective-III 3(3–0)
Total 21
Semester 8
Sr # Course Code Course Name Credit Hours
1 BBA-434 Entrepreneurship 3(3–0)
2 BBA-416 Management Information System 3(3–0)
3 BBA-436 Research Project 3(3–0)
4 Elective-I 3(3–0)
5 Elective-II 3(3–0)
6 Elective-III 3(3–0)
Total 18
Specialization in HRM
Sr # Course Code Course Title Credit Hours
1 BBA-437 HR Development 3(3–0)
2 BBA-438 Labor Laws in Pak 3(3–0)
3 BBA-439 Cases and exercise in personnel/HRM 3(3–0)
4 BBA-440 Performance Management 3(3–0)
5 BBA-441 Organizational Development 3(3–0)
6 BBA-442 Industrial Relations 3(3–0)
7 BBA-443 Essential of Training & Development 3(3–0)
8 BBA-444 International HRM 3(3–0)
Specialization in Finance
Sr # Course Code Course Title Credit Hours
1 BBA-446 Risk Management 3(3–0)
2 BBA-447 Corporate Finance 3(3–0)
3 BBA-448 Credit Management 3(3–0)
4 BBA-449 Auditing 3(3–0)
5 BBA-450 International Financial Management 3(3–0)
6 BBA-451 Investment & Portfolio Management 3(3–0)
7 BBA-452 Financial Statement Analysis 3(3–0)
8 BBA-453 Taxation Management 3(3–0)
9 BBA-454 Islamic Financial System 3(3–0)
10 BBA-455 Seminar in Finance 3(3–0)
Specialization in Marketing
Sr # Course Code Course Title Credit Hours
1 BBA-457 Sales Management 3(3–0)
2 BBA-458 International Marketing 3(3–0)
3 BBA-459 Brand Management 3(3–0)
4 BBA-460 Advertising Management 3(3–0)
5 BBA-461 Marketing Research 3(3–0)
6 BBA-462 Retail Marketing 3(3–0)
7 BBA-463 Services Marketing 3(3–0)
8 BBA-464 Tourism Marketing 3(3–0)
9 BBA-465 Cyber Marketing 3(3–0)
10 BBA-466 Export Marketing 3(3–0)
11 BBA-467 Agriculture Marketing 3(3–0)
12 BBA-468 Seminar in Marketing 3(3–0)
Total Credit Hours 136

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